The exception is that if you make more sales, you may see a decrease in austria phone number resource the number of contacts per hour as a result of writing more sales. In this example, we assume that this is not the case. In outbound marketing, if the number of contacts per hour goes down, so will sales. Okay, contacts per hour (cph) are down, now what? Well, we need to find out why the number of contacts is declining. Are your dials per hour down too? If so, it may just be a matter of working habits among outbound marketing front-line agents.
Obviously, you'll need to drill down and look at this issue at the agent level to see if there are some outliers that are causing performance degradation across the group. If dials per hour are down across the board, it's probably not a work habit issue. That may be true, but if the entire team becomes lazy, you may run into bigger problems, some of which will be solved later. More likely, there were some changes to the outbound marketing plan. Talk to the team individually or in small groups.
