Informational Micro Intents

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Entertainment: People want to pass the time and are looking for entertainment. Entertainment can be satisfied through short snackable content such as memes or short video clips, which are usually consumed and shared directly on the respective social media platform (social content).
Definition: Users who are looking for basic answers, e.g. to the question What is...? What does... mean? How important is...? first want to understand what something means in order to gain a better understanding of the context of a topic and/or to decide whether it makes sense to delve deeper into a topic. They are beginners. Wikipedia articles are a typical example of content that fits this micro-intent. Google tries to answer this search intent in part by providing answers directly in the SERPs (e.g. featured snippets ).
Expansional: Users who want to delve deeper into a topic in their azerbaijan cell phone number list online research need very detailed content that covers as many perspectives as possible. The content should describe a topic comprehensively and answer many questions. The so-called holistic landing pages or pillar pages are a sensible approach to serve this search intent. The depth and scope of the content plays a special role here, but so do new perspectives that have not been published frequently before.
Empowerment: Users who want to empower themselves to do something themselves need concrete instructions. Content that is intended to serve this search intent should answer the “How do I…?” questions step by step.
Aggregation / Overview: Similar to the expansional search intent, the user is interested in obtaining a neutral overview of a topic. However, the content here should be kept as concise and clear as possible, e.g. in the form of tables, thematic or random listicles.