And that’s what automation can do for content marketing

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That way, you can focus on what your company does best – while your strategy tells the world (especially your potential customers) about it.

It’s a system that allows you to develop a solid strategy and generate a better ROI, while the more repetitive tasks of sharing content on social media, sending emails to potential customers, answering questions, measuring results, and more are handled automatically by the system your company adopts.

To get started with content marketing automation, there are a few things you need to have/implement:

Blog or website to host your content, which must be useful and adapted to your target audience;
Social media presence to engage more personally and immediately with your audience;
SEO to make your website searchable and available for specific industry terms, search keywords, and topics.
If you’re new to the game, content marketing automation can seem like a daunting task. But to get you started on the right track, here are some content marketing automation best practices:

Choose the right tool : Opt for marketing automation software that uganda mobile database comes with email tracking, website visitor tracking, lead management, CRM and social media integration, and built-in analytics and reporting capabilities – your digital marketing agency can help with this step;
Optimize your website : This is the best way to attract your ideal customers . Remember, customer profiling starts on day one. The goal is to build an email list over time;

Have an effective content strategy : based on the user profile, connect with them by sending relevant content – ​​such as informative articles, whitepapers, e-books and special discounts;

Perform A/B testing : Marketing automation software that has A/B testing capabilities (built-in or integrated with third-party apps) helps you test and adapt your message to the needs and preferences of your target audience. Remember the goals that A/B testing should help you achieve: identify, locate, and attract high-quality leads and turn them into buying customers – and ultimately, brand advocates.