The company receives a direct channel of communication with the client, through which, among other things, it is possib

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The company receives a direct channel of communication with the client, through which, among other things, it is possible to implement a loyalty program. Also, launching a loyalty program through a bot allows you to reduce expenses on plastic cards. Solution As a result, we developed two Telegram bots for the main groups of buyers: For parents who buy the company's products for their children and help them use them, since the children cannot do it on their own.

The company receives a direct channel of communication with the client, through which, among other things, it is possible to implement a loyalty program. Also, launching a loyalty program through a bot allows you to reduce expenses on plastic cards. Solution As a result, we developed two Telegram bots for the main groups of buyers: For parents who buy the company's products for their children and help them use them, since the children cannot do it on their own.





Here, the emphasis was on helping to overcome the initial belize cell phone number list difficulties that lead to refusal to use the products, since according to survey data, it was the parents who were the buyers who most often did not make repeat purchases. For adult buyers, who were generally more persistent in mastering the skills of using products and therefore more likely to make repeat purchases even in the event of difficulties.

This chatbot also provided information support, but to a much lesser extent. The main content consisted of newsletters related to the use of the loyalty program, as well as competitions and entertainment content. Both options included features such as asking questions to the bot and transferring to a live specialist. To receive newsletters and participate in the loyalty program, it was enough to scan the QR code that was provided by medical specialists during a consultation, or when purchasing at the checkout without a prior consultation, and then fill in the registration data in the chatbot.

difficulties that lead to refusal to use the products, since according to survey data, it was the parents who were the buyers who most often did not make repeat purchases. For adult buyers, who were generally more persistent in mastering the skills of using products and therefore more likely to make repeat purchases even in the event of difficulties.

This chatbot also provided information support, but to a much lesser extent. The main content consisted of newsletters related to the use of the loyalty program, as well as competitions and entertainment content. Both options included features such as asking questions to the bot and transferring to a live specialist. To receive newsletters and participate in the loyalty program, it was enough to scan the QR code that was provided by medical specialists during a consultation, or when purchasing at the checkout without a prior consultation, and then fill in the registration data in the chatbot.