Why should you care? The numbers speak for themselves:
According to country code +855, cambodia phone numbers various email marketing statistics, email is the most powerful tool for increasing sales and influencing conversions in your marketing campaigns. While some argue that “no one reads email these days,” it remains the #1 communication channel for 85% of adults and the #1 ROI source for 59% of marketers.
What's more, email drives more sales than social media:
61% of consumers say they make a purchase after receiving a marketing email, and 49% admit they wait for an email with an offer from a brand.
With all this, wouldn't you want to turn this power into your advantage?
Your emails have the potential to engage consumers and get them interested in buying from you in a personalized and targeted way, and CTAs are one of the things you need to optimize for better conversions.
How to make your email marketing ROI impact you ?
Read on to find out.
5 Tips for Designing Clickable Email CTA Buttons
Below are five practical tips for designing your email CTA buttons in the best possible way. And while some may seem obvious to experienced email marketers, these five are among the most common mistakes they make when it comes to training.
1) Make sure there is an email button.
When you write a cold email, you focus on the subject line, lead, and body copy of the email to convince your target to click. And while the call to action is important too, this part of your marketing message is even more important when sending a welcome email, newsletter, or ecommerce message.
Why?
Because it influences user decisions, motivates them to take action and continue their relationship with your brand or reject your offer, close the email and move it to the trash.
When using an email marketing platform for your campaigns, you have a few options when designing your CTA: make it a link, an image, or an HTML email button to influence user decision-making and persuade them to click. Make sure you choose the button option :
According to statistics, it will generate 45% more clicks.
Some reasons for that:
Psychology: Most people still consider links in spam emails to be junk, so your target may ignore your link CTA.
Technical: Some of your target customers won't see your CTA if you create an image, as they have disabled images in their emails.
Convenient: HTML email CTA buttons are easy to design and control. Change the size, color, and position in the email body.
So, the first tip to consider if you are willing to influence your email conversions is to design your CTA like a button to get your prospects interested and more likely to click.
The interesting thing about HTML email buttons is that while you might see fancy buttons with rounded corners and gradients in emails, the actual HTML code for the button is very simple. It’s just a regular button element styled using CSS.
2) Consider its color and size.
Chances are you've heard about color psychology and its role in your brand identity and evoking specific emotions from consumers. The same goes for CTA buttons in emails: consider color when designing so it aligns with your brand audience and is bright enough for consumers to see where to click.
Due to the color psychology mentioned, experts have identified two best colors for email CTA buttons: orange and green.
