Cold Email Email Marketing Strategy

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Acquisition and Conversion Strategy: from Cold Email to DEM via rich people database

The Differences Between Cold Email, Newsletter and DEM
In the world of digital marketing , businesses have a variety of Email Marketing techniques to reach their customers and prospects.

The main operational areas of Email Marketing are Cold Email, Newsletter and DEM (Direct Email Marketing). These tools allow companies to send personalized and targeted messages, but each has different characteristics and objectives.

In this article, we will explore the differences, helping you understand which communication strategy can best suit your needs and how each of these is part of the same flow.

Among the various types of emails used in Email Marketing, it is also important to mention transactional and automation emails. Transactional emails are generated in response to specific actions, such as a contact request or a purchase. Automation emails , on the other hand, are activated by behavioral events, such as abandoning a cart or an anniversary.

These types of emails are very important and widely used in the context of Email Marketing. However, in this article, we will focus mainly on acquisition strategies.