Email and content marketing in 2025

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Take inspiration from other companies’ email marketing best practices and analyze the email examples you receive in your inbox. Try to identify what works and what doesn’t in terms of persuasive writing, layout, and call-to-action.

Of course, it is essential to understand your audience thoroughly, especially their needs, wants, problems and interests. Only by knowing your target audience thoroughly can you create relevant and effective content that truly resonates.

It is important to note that becoming a professional copywriter spam database takes time and experience . If you are not confident in your writing skills or want the best results for your email marketing campaigns, it may be worth considering hiring an experienced copywriter. A professional in the field will have the experience and skills needed to create high-quality, personalized, and compliant content, optimizing your email marketing campaigns for effective results.


Every marketing strategy goes through data analysis and big data. Some numbers? According to the aforementioned 2022 report, 90% of companies today measure the performance of their content through KPIs (Key Performance Indicators), while 83% use specific analytical tools to manage and monitor their content marketing activities, including email marketing.

Precisely from the use of emails, a really interesting fact emerges compared to previous years: 75% of companies confirm the use of software for the automation of sending newsletters, whether on their own contact lists or profiled databases purchased from third-party companies. An example of this is DB to Data , which has been providing this type of lists for over 20 years.