This might have worked 10 years ago, but consumers have become wise . Confused? Let me explain. You've probably heard about the department store price scandal. Consumers took screenshots of product pages on store websites when products were on sale and discounted. The prices were the same. This is a manufactured emergency. People think they're getting a good deal, but they're not. Legitimate urgency and scarcity look like this: 2 days only: 20% off your next purchase Only 5 left: buy them before they're gone Memorial Day Sale: Hundreds of products with 10 to 50% off! The catch? Each of these promises must be true.
If you tell your followers that you're only running a two-day sale on your product, it better end in 48 hours. Similarly, if you tell them you only have five products left, there better not be 100 of them sitting in boxes in your bedroom closet. 6. Educate your audience Education is marketing that goes unnoticed. Gary Vaynerchuk proved this with his for years on telegram data YouTube. Instead of extolling the merits of the wines in his online store, he tasted them and gave his honest opinion. Inform your audience - email subject line He used honesty and information to encourage people to buy.
They would listen to his vlog, then visit his website and purchase wines based on his recommendations. In the subject line of your email, tell subscribers what you're going to teach them. Let them know there's no sales pitch, just information. 7. Show social proof Social pressure doesn't stop after high school, as the current boom in influencer marketing proves. People like to buy products that others like. They either want to imitate the person who recommends the product to them or trust the person who made the suggestion. Use testimonials, case studies, and customer lists to further engage your email readers.
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