The Essential Guide to Email Access for Email Marketers

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As an email marketer, you want all your subscribers to have a positive and inclusive experience when engaging with your campaigns. But if your emails aren't designed with accessibility in mind, you risk alienating a large audience with disabilities. This is where email accessibility best practices come in. When implemented, you can ensure that all of your subscribers can understand and interact with your emails.

This article will country code +357, cyprus phone numbers discuss why email outreach is important and provide 10 best practices for creating accessible emails. I'll also share tools to help with email outreach and tips for testing and measuring your campaigns. So, let's dive in and make sure your emails are inclusive for everyone.

Why is email access important?
Everyone deserves the right to access and interact with content, regardless of their physical or cognitive abilities. When it comes to email marketing, accessibility is not just a legal requirement, it's a moral obligation that all email marketers should take seriously. Accessibility means designing emails that are easily consumed by everyone, including those with visual, hearing, physical or sensory impairments.




Email access illustration
Image source - FreePik
The Importance of Access in Email Marketing
Inclusivity: Accessibility ensures that people with different abilities can understand and interact with your email content. This expands your audience reach and promotes inclusivity.
Legal Compliance: Many countries have laws and regulations that govern access to digital content, including email. Compliance with these laws is important to avoid potential legal issues.
Improved user experience: Reachable emails provide a better user experience for all recipients, which in turn increases open and click-through rates, ultimately increasing the effectiveness of your email campaigns.
Brand Reputation: Prioritizing accessibility demonstrates your brand’s commitment to inclusivity and builds brand reputation.
Stunning statistics about disability
The statistics speak loud and clear when it comes to the importance of accessibility. According to the World Health Organization (WHO), an estimated 1.3 billion people live with a significant disability, representing 16% of the global population, or 1 in 6 people. Additionally, 2.2 billion people worldwide have impaired vision, both near and far, and by 2050, an estimated 700 million people will suffer from hearing loss. These figures highlight the importance of designing emails with accessibility in mind.