Many SEO professionals implement schema markup to achieve enhanced search results, but implementing these markups also has semantic value.
Last year was a year of change in search, especially in the area of schema markup . We saw a significant drop in clicks due to changes to some rich search results, while also seeing the largest number of new rich results Google has introduced in a year.
Not only is the rich results landscape constantly lawyer data evolving, but the value of schema markup now extends beyond rich results. It is a data layer that enables semantic understanding for search engines and AI-powered experiences.
What is Schema Markup?
Schema markup , also known as structured data, is data added to your web pages using the Schema.org descriptive vocabulary .
By using schema markup, content creators can clearly express the intent and meaning of their content, allowing search engines to better understand the content of a website.
By adding defined required and recommended schema markup to a web page, it can also be eligible for rich results .
Expanded results include reviews, ratings, information about courses, events, local businesses, and more .
Improve your website with structured data
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