3 Google Tips for Checking for Technical SEO Issues

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Google has released a video offering three tips for using Search Console to identify technical issues that may be causing indexing or ranking issues.

Three tips for solving technical problems
Google's three tips for solving technical problems are as follows:

1. Check if the page is indexed or indexable

2. Check if the page is a duplicate or business owner data if another page is the canonical.

3. Check the rendered HTML for code-related issues

Is the URL indexable?
A common issue that is easily overlooked but important to check is whether the URL is indexable.

The URL Inspection tool in Google Search Console is great for troubleshooting whether or not Google has indexed a page. The tool will tell you whether the page is indexed and whether it is indexable. If it is not indexable, it will offer a suggestion as to why Google might be having trouble indexing it.

Another piece of data that Google Search Console offers is the last crawl date , which offers an idea of ​​how much interest Google has in a given page.

This means that if a page doesn't tend to change often, Google may decide to crawl it less. This isn't a big deal, though. It just makes sense in terms of saving Google's resources and the target web server. Finally, a URL inspection tool can be used to request a crawl.