Instead, consider aiming for “green light benchmarks,” a concept united kingdom phone number library created by ramit sethi. Once you’ve reached a certain threshold (such as sanocki’s benchmarks, below), give yourself the green light to move on to something else:a % open rate, which says you’re sending relevant emails to the right people with interesting subject lines.A % click-through rate, which says the content and offers in your emails are compelling enough to click.A % of total store revenue from email marketing, which says email marketing as a channel is converting first-time customers and upselling existing customers enough to warrant further investment.
Bonus: drew sanocki also created a simple free template you can use to track the individual performance of your initial email marketing campaigns.Lifecycle automation: the next level of email marketing for ecommerceemail marketing messages gain potency through relevancy, which means sending email based on a customer’s existing behavior. We can do this with rfm—a database marketing term that helps define customer buckets:recency is the number of days since a subscriber’s or customer’s last purchase. An r purchased today.
