Online courses, e-books, paid podcasts, apps, virtual advice... there are an increasing number of digital products, and demand is also growing. Furthermore, technology continues to evolve, and SaaS licenses or subscriptions are being sold, such as ERP, which is software for integrating and optimizing business processes. Moreover, in recent weeks, with the coronavirus, the sale of products online has gained even more momentum, given the restrictions on movement and the increase in free time. How can you increase your online sales this year?
Let's discover 6 digital product marketing trends for 2020.
Conversational marketing
Two new contexts are currently coming together: the rapid consumer adoption of smart speakers and innovation in search query processing, conversational interfaces, and messaging.
Conversational marketing stood out as a key innovation in the latest Gartner Cycle, along with Artificial Intelligence, which often powers it. This implies more ecuador mobile database personification, real-time marketing, and conversational marketing.
Users will purchase digital products by requesting advance information via text message. Conversational marketing technologies enable interactions between companies and customers that mimic human dialogue and do so at scale, for example using bots on Facebook.
Voice Search SEO
Following the previous point, as conversational marketing increases, the way people search online is also changing. Voice SEO will increase in 2020, and companies looking to sell digital products will need to take this into account by positioning keywords that increasingly resemble natural language.
For example, if a typical keyword example previously might be 'ebook on nutrition advice', the user doesn't type when searching by voice, so they might say phrases like 'I want an ebook with useful nutrition advice'.
Micro-Influencers
Brands are increasingly relying on influencers to sell their digital products, but marketing in 2020 will shift its focus to micro-influencers. While their follower counts may not seem huge (10,000-50,000), they are more accessible than celebrities, have a much more engaged audience, and can create more meaningful relationships with their followers.
The key is to find people with many loyal followers from a very specific segment, rather than turning to celebrities with millions of followers for a less targeted and engaged audience. For example, if you want to promote a weight-loss app, you can contact an Instagrammer with 15,000 followers who frequently talks about weight-loss diets.
For example, if you want to sell vacation rental software , you can rely on influencers in the tourism sector who, while not having millions of followers like Rubius or Dulceida, effectively target your specific audience with high engagement: people who travel frequently and are interested in vacation deals. This approach is often focused on sweepstakes held on their profiles, requiring users to follow the company in question, in this case, a software or app to download.
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