Bidding Strategies

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• Don’t Set and Forget. PPC is a living, breathing beast. Watch it at least weekly.
• Don’t Target Too Broad. Casting a wide net means you pay for people who don’t need your product.
• Don’t Ignore Negative Keywords. Filter out irrelevant searches to avoid wasted spend.
• Don’t Overlook Mobile. A large chunk of traffic is from architects email list phones; if your site is a nightmare on mobile, you’ll bleed money.

Section 7: Additional Expert Tips (If You’re Feeling Fancy)
1. Remarketing: Show ads to people who visited your site but didn’t convert. They might need a little nudge, and remarketing keeps you top-of-mind.

2. Offline and Online Synergy: If you’re running offline ads (like radio or print), mention a unique URL or offer code. That way you can see how many of those offline listeners eventually search for you online and convert through your PPC funnel.

3. Combine Paid Social and PPC: Running paid ads on Google AND Facebook can reinforce your brand across multiple channels. The more frequently potential customers see you, the more they’ll trust you.