Bruna Surfistinha and personal marketing on the Internet

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One of the most interesting personal marketing cases on the Brazilian Internet is undoubtedly Bruna Surfistinha's blog . Exactly, a personal blog by a call girl who knew nothing about digital marketing, but who became a media success. The blog, which had more than 20,000 page views in its heyday, was largely responsible for much of her exposure. The curious thing is that with this audience she never thought about monetizing the blog, which would certainly have brought in a good amount of money at the time.

It's amazing how someone with no knowledge of digital marketing techniques and tools managed to achieve such a high profile through a simple tool like a blog . There was venezuela mobile database no strategic planning, SEO structure, sponsored links campaign or social media marketing to promote the blog and the services she provided. It was all intuitive and spontaneous. But what made Bruna Surfistinha 's blog a success in terms of personal marketing on the Internet ?

The difference was the content
One of the main reasons for the success of Bruna Surfistinha's blog was the content. On her blog, she narrated her experiences with her “clients” in a simple and objective way. A naive way of promoting her work at zero cost that worked very well. A typical case of content marketing .

The content, in addition to being thought-provoking, had a completely different format from what existed at the time in terms of eroticism. The language used was simple and direct, contrasting with romanticized versions of erotic texts or the vulgar language of some publications available at the time. The language was humanized and realistic, which transported men and women to the environment in which the narrative took place, satisfying the sexual fantasies of thousands of users who accessed the blog.

Over time, the blog became so important to her “business” that a post praising a client’s performance became another attraction for her service, even functioning as a strategy for customer loyalty. This girl knew everything about marketing.