Digital Marketing and Web Writing

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The creation of digital content is strongly related to the management of digital marketing.

But what is digital marketing, anyway?

Digital marketing is the promotion of brands, products and services through virtual means.

To this end, professionals who work with content gambling data germany writing apply some important digital marketing concepts to their texts:



copywriters why they are important Web copywriters: what do they do and why are they important?

Sales funnel
The sales funnel describes the process that a consumer goes through until becoming an effective customer.

For the writer, the sales funnel indicates how to bring the text closer to the stage the consumer is at.

Some customers who are searching for content may be just starting to learn about your brand, while others are close to making a purchase.

For each “phase”, there is a different approach.

In this way, anyone who speaks to a consumer who is at the top of the funnel needs to start from “zero”, while those who are at the “bottom of the funnel” normally already know the basics and want to understand the details of the product, payment and ask specific questions.



Interactivity
Interactivity has taken over all current forms of communication , including traditional media.

To see this phenomenon, just watch your favorite morning news program: viewers will certainly be participating through tweets and WhatsApp messages .

For decades, consumers have ceased to be passive characters in commercial relations.

Now, he gives his opinion, congratulates, criticizes and evaluates.

All of this is linked to the concepts of captivation and engagement already discussed in the text.