AR experience subverts the traditional form

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With the help of image recognition and tracking technology, by slightly adjusting the angle of the phone, you can see the ever-expanding road from the TV screen to the real space.

As the sound of car tires rolling over asphalt and gravel gets closer and closer, the audience can be immersed in the beautiful natural scene without leaving home, and pass by the XC90 with its simple beauty in the fresh and romantic atmosphere.


The unique of automobile advertising, breaks the screen frame, and denmark phone number lead integrates virtual and reality.

The use of digital technology to tell the brand story creates a strong impact both visually and auditorily, reshaping consumers’ impressions of the Volvo XC90 and series of advertisements and enhancing brand favorability.

03 Build an immersive AR interactive world
After the video ends, the iconic logo portal appears, leading the audience to travel into the Volvo AR world and immersively experience the driving charm of the XC90.


By rotating the phone, users can enjoy a 720-degree panoramic view of the luxurious cabin interior and experience the Scandinavian design aesthetics up close.