Many networkers do not understand how to effectively attract and engage a young audience in business, because, as it seems, they do not respond to traditional marketing techniques. In the article, read how to interest and build strong partnerships with millennials.
Who are millennials?
Millennials (Generation Y) are people who were born between 1980 and facebook data 2000, grew up in the era of information technology and are well versed in it , are free in their views and do not recognize traditional hierarchical systems.
According to FutureCast research, millennials believe that they “only live once” and, therefore, they try to get the most out of life by enjoying it. Representatives of this generation are willing to take risks for bright impressions, set big goals for themselves and strive to achieve them as quickly as possible.
By the 2020s, millennials have become the largest segment of the workforce . According to the Pew Research Center, they make up more than 35% of the entire U.S. workforce, and their number is expected to grow even more by 2030.
Attracting millennials to network business
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