If your company is present on several social networks, you may have noticed that the language used on each of them has its own particularities. Therefore, with the right language for each of them, the same content can be adapted in different ways to reach the right audiences.
For example, there is no point in posting the same text on Facebook that was published on your blog, as few people stop to read long texts on the social network. Likewise, the language on LinkedIn is more corporate, unlike that of blogs, which tend to be more informal. You should explore the content according to the audience that is present on each network.
One of Google's main ranking factors is original, exclusive content. Taking this into consideration, if your company has more than one website, one of them may be penalized in searches if the content from one is copied to the other. Remember that Google prioritizes original content among ranking factors!
Content Marketing is Inbound Marketing
Although the two terms are sometimes confused, they gambling data nigeria are not the same thing. In very simplified terms, Inbound Marketing is the set of Content Marketing strategies that lead a brand or company to be found on the internet. However, while in Inbound the essential is to appear in internet searches, Content Marketing can also be done offline.
Inbound Marketing thinks about the consumer's needs, satisfying them so that the consumer feels satisfied, and Content Marketing creates relationship channels between the company and the customer, in order to meet these needs, leading the consumer to purchase the product.
Now that we have dispelled these myths, you have seen that it is not so simple to create Content Marketing actions to make your company a reference in the market. To create a successful strategy, learn about the work ofMy Editorand boost your sales!
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