For those who are not yet familiar with the term, “organic traffic” is considered to be any type of access and interaction with your company's website or social networks without paid campaigns (such as banners on websites and ads on Google Ads, Facebook Ads, etc.).
Anyone who has been working with Digital Marketing for some time knows that organic traffic is one of the keys to success for any company's campaigns and Video Marketing has enormous potential to boost the number of non-paid visitors to your channels.
This is what a study carried out by Wyzlow gambling data malaysia indicates, in which 76% of companies that used video marketing in their strategies believe that it was fundamental for increasing their organic traffic.
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Video Marketing Provides a Higher Return on Investment
Return on investment is one of the most important tools for evaluating any marketing campaign. But what factors determine a good ROI (as the term is abbreviated)?
Basically, the potential through this metric is measured by the concrete business results that an action brings, such as the number of leads and sales values. And this is where the Wyzlow study brings another encouraging piece of information about Video Marketing: 83% of companies that adopted it reported that the use of videos brought a great return on investment.
Another survey, this time carried out by the Aberdeen Group, also shows that companies that dedicate part of their investments to video marketing obtain 66% more qualified leads per year and a 54% increase in brand relevance.
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