Cannes Lions 2020 – Report of the Decade

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Every year, over the course of a week, the “ Cannes Lions ” festival takes place , where themes relating to the world of advertising and creativity take centre stage .

The reins of the event are held by a jury of industry experts who, following criteria such as innovation, creativity and execution , assign the much acclaimed statuettes to the brands and/or agencies that have most distinguished themselves for the creation of revolutionary and innovative advertisements .

Like most events and fairs, the Cannes Lions festival was first postponed and then cancelled due to the mandatory anti-gathering measures adopted to combat the Covid-19 pandemic.

Who, if not the Lions, could transform a critical country email list situation into an Event!? In fact, at the dawn of the new decade, the Cannes Lions seized the opportunity to stop, analyze and evaluate the work produced on a global scale in the last ten years. Therefore, the classic seven days during which a focus was developed on the campaigns, carried out by numerous brands and communication agencies, were transformed into a global streaming event where the last decade of work was the subject of comparison and common discussion.

The collective debate focused on the in-depth analysis and development of eight themes , linked to the most critical areas of branded marketing and brand communication : specifically, the selected themes for comparison are reported below.

For some, there is also a link to the report of the individual topics, a report whose reading is highly recommended to have a comprehensive and clear vision of the topics covered.