The consumer's journey at the time of purchase has changed a lot, due to the abundance of information, the engagement offered by social networks and the mobility offered by smartphones.
Today, this "new consumer" makes purchasing decisions based on information available on the Internet, whether on websites, specialized blogs, social networks , vlogs, podcasts or even articles with reviews (analysis).
Just to give you an idea, according to a survey released by Youpix/Ibope Media in 2013, around 70% of young people make decisions based on previous experiences , or opinions from family and friends. Of these, 20% seek information via the internet and only 10% are reached by traditional advertising (TV, etc.).
In this sense, companies are moving to reposition their marketing strategies with the aim of impacting and influencing people in their purchasing decision-making.
This is where new marketing comes into its gambling data saudi arabia own. Its premise is to generate content that is relevant to the target audience, in order to build a bond of trust and loyalty with customers.
Have you heard of Inbound Marketing? Discover the new marketing
But after all, what is new marketing ?
“Customer Experience is the new marketing” . This phrase, said by Steven Cannon, CEO and President of Mercedes Benz USA, reflects the real importance of consumer experience in business for the coming years.
This is because user experience has proven to be the only lasting competitive advantage when it comes to a business market as competitive as ours.
New marketing not only seeks to attract customers, but also quantifies and, especially, qualifies them. It is extremely concerned with the user experience and their purchasing journey . In this environment, the sale itself has become merely the consequence of a good relationship with customers.
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