Choose digital marketing channels

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If the goal is to generate sales directly, then SEM should be the first approach that the marketing team considers.

Only after the marketing goals are clear can strategies be formulated to target specific goals.

5.2 Determine the target audience

After setting the company's marketing goals, the marketing team should think iran phone number lead about the company's user groups, which may include the target audience's age, gender, education level, interests, hobbies, region, etc.

The current mainstream digital marketing channels still have age-specific issues. For example, Weibo is a young product, mainly targeting people between 20 and 30 years old. If a company sells products for the elderly and chooses Weibo for promotion, it would be an unwise choice.




Regarding the selection of digital marketing channels, this may be a professional technical job, which may be difficult for non-professionals to grasp. As mentioned above, the user groups on different platforms are obviously different.