Argentina WhatsApp Number Data: What Marketers Need to Know About Privacy Laws

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In Argentina, the use of WhatsApp numbers for marketing purposes is tightly regulated by privacy laws designed to protect personal data. Marketers seeking to leverage WhatsApp contact data must be aware of these regulations to ensure compliance and avoid legal repercussions.

Argentina’s primary privacy framework is the Personal Data Protection Law (PDPL) 25,326, enacted in 2000. This law governs how personal data—such as WhatsApp phone numbers—can be collected, processed, and stored. Under the PDPL, WhatsApp numbers are considered personal data and are subject to strict rules.

Key points marketers should know:

Consent is Mandatory: Marketers must obtain explicit and argentina whatsapp number data from individuals before collecting or using their WhatsApp numbers for marketing communications. This consent must be specific, voluntary, and clearly documented. Pre-checked boxes or implicit consent are not valid.

Purpose Limitation: The use of WhatsApp numbers must be limited to the purposes clearly communicated to the individual at the time of consent. Using data beyond the agreed scope—such as sharing with third parties without consent—is prohibited.

Right to Access and Erasure: Individuals have the right to access their personal data held by marketers and request corrections or deletion (right to be forgotten). Marketers must have procedures to honor such requests promptly.

Data Security: Marketers must implement reasonable security measures to protect WhatsApp numbers from unauthorized access, breaches, or leaks.

No Unsolicited Messaging: Sending unsolicited marketing messages via WhatsApp without prior consent is considered spam and can lead to fines and reputational damage.

Additionally, Argentina’s data protection agency, the Dirección Nacional de Protección de Datos Personales (DNPDP), actively monitors compliance and can impose penalties for violations.