For example, they have set up another campaign that is only shown on one of their landing pages about the correct use of essential oils and aromatherapy:
however, this campaign portugal consumer mobile number list promoted another ebook targeting visitors with different interests:
free ebbok 2
free ebook 2.1
This way, the only people who will receive the offer are those who are interested in aromatherapy.
Additionally, they set up their campaigns to only show to new visitors, as they are not yet engaged and are more likely to opt-in than to make a purchase immediately:
setting 2
As far as triggers are concerned, they use exit-intent on PC and timed setup on mobile to make sure that they don’t disturb the browsing experience and only show the popup to those who are attempting to leave the site:
settings 3
Now let’s see some actual numbers.
Floracopeia currently has 7 opt-in campaigns running on various subpages where they offer free eBooks, and these have generated 47,366 subscriptions so far, which is a fantastic result.
