Various App Search Engines
Just like in the old days of SEO, there are different platforms to optimize for, but luckily this time you can do it using different app types for each. While the Apple App Store and Android Market are the biggest, Blackberry App World, Samsung App Store, Nokia Store, GetJar and Windows Phone Marketplace are just alternatives. All app stores want you to prepare an app according to their own technical and ethical principles. Once your app is added to the app store, you can set your goal as being at the top.
The way to create a large audience using your app is basically through recommendations on social media, being in the popular apps section of the app store, and of course being at the top of search engines. Since these often serve as triggers for each other, you can start with any one you want. Even browser statistics care about which channels should be reached more often. This care will provide you with positive feedback. The graph below shows browser statistics in Turkey. The second graph shows which browsers most frequently search for APPs.
You can see the rates of APP searches from which browsers from the statistics chart below.
Factors Affecting App Store Listings
The factors that determine your ranking on an app search employment database engine can be divided into three categories: textual factors, popularity, and ratings. While all platforms have their own ranking factors and algorithmic features, the characteristics of positive factors are similar.
Textual Ordering Factors
App Name
The name of your app is the most important factor. In addition to being memorable, it should also provide information about the content and represent the most important search term. For example, instead of just using “Angry Birds!”, “Angry Birds: Action game!” might be more effective. Since some engines also use an alphabetical ordering system for listings, names starting with A or a number can be a logical choice.
App Publisher
The publisher name can also include keywords, or you can even consider publishing under the names of different subdivisions of your company. “Badabing Financial Apps” and “Badabing Navigation Systems” will help you rank high for these search terms.
Keywords and Definition
Terms that use a lot of keywords are similar to regular SEO texts, but since popularity is very important in ranking, you can also choose popular topics that already exist (popular app names, popular people, exaggerated news, and more) that can help you get indexed. With a perfect text, screenshot, app icon, and promotional videos, it won’t be hard to convince people to install your app.
Factors Affecting Popularity Ranking
For most app platforms, the most important factor affecting ranking is based on install trends and install volume.
Uploads made so far
The number of machines that have installed your app so far is recorded and displayed on almost all platforms. Having a high number of installs will help you rank higher and instill confidence in potential users for more installs. However, if a high number of installs is the only factor that matters, those with a good number of installs will have peace of mind while new app owners will be left without a chance. Fortunately, newbies can also benefit from the most installed section, which is displayed and used by most app stores.
Adding Growth Rates
If your app gets a lot of installs in a short period of time, you will be listed on both comprehensive and categorized popularity lists. This will also help you rank higher when keywords are used in your app description and reviews. Most app stores will take your growth rate into account and the previous week is more important than the previous month. This is not fair to newbies, so some app stores will also consider your growth percentages and consistent growth rates over time.
Recent Uploads, Deleted, Active Uploads
To prevent abuse, it makes more sense to consider the current number of downloads rather than the total number of downloads. App stores that can see this can also see whether people are happy with your app and how many people are deleting it. Some studies on app store algorithms show which platforms are causing a rapid drop in downloads to drop in rankings. It seems that only a few platforms look at active downloads. If a machine is not updating or not connecting to the server at all, it is also inactive.
Factors Affecting Ranking
Ratings and Reviews
Ratings and reviews are available on most app stores, but they vary greatly in how they affect your ranking. A few will extract the text of a review in response to a keyword search on their search engine. A test with unique words will show which platforms use it. Ratings are used by most stores to manipulate rankings, for better or worse, but they all have varying degrees of effectiveness. The Android Market also uses Google Plus approval and “flagging as inappropriate”.
Special Lists
Take a close look at the additional listings that each app store lists for their rankings. “Users also installed this” and “Users also viewed this” may not seem very impressive, but ranking for related keywords is a great place to start. “Editor’s choice” is still a tough area to navigate, but we’re working on solutions for all of them.
Is it profitable?
Mobile business types are already great, their volume is high, their customers are loyal and the competition in the app store is quite low. This innovation offers huge opportunities for those who are familiar with SEO and social media. So, let the competition begin!
