Broader Marketing Operation

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Activities Then Are The Basic Units Of Competitive Advantage.”to Be Clear, Porter’s Observation Isn’t That You Create A Competitive Advantage By Performing Similar Activities Better Or More Efficiently Than Your Rivals. The Competitive Advantage Is Performing Different Activities Or Similar Activities In Different Ways.enter Content Marketing – A Different Set Of Activities – Integrated Into The

You Might Be A Team Of One, Wearing Multiple Marketing Hats. Or You Might Be panama phone number library A Global, Siloed, Integrated Marketing And Communications Team Of Hundreds. It Doesn’t Matter. The Activities Related To Content Should Be A Strategic Function In Your Business. The Activities Are Similar To Those In Marketing: Ideating Content, Creating It, Managing It, Distributing It, And Measuring It.



But The Kinds Of Activities – The Roles And Responsibilities – In Content Marketing Are Simply Performed Differently When Content Marketing Is A Strategy.seven Years Ago, My Friend And Cmi Founder Joe Pulizzi Defined Many Of The Roles You See Today. He Wrote, “while There Is No Perfect Structure For A Marketing Organization, It’s Apparent That Marketing Departments Are Transforming Themselves Into Publishing Organizations.