In this post we focus on how to advertise a website using paid or free systems.
There are many systems to do this and each of them has specific characteristics. Let's see them in detail.
Create the buyer persona
A fundamental step in understanding how to advertise a website is to thailand mobile phone numbers database understand the concept of buyer persona . The buyer persona is an imaginary but realistic representation of your ideal customer. Having a detailed profile of the buyer persona is essential to correctly set up your advertising campaigns and, in general, to create ads and content that directly address the people represented by this profile.Buyer Persona
Keyword research
Almost all advertising tools on the Internet are based on keywords , that is, the key words that best represent the intent of the user who is searching for something on the Internet. Keywords are used to intercept users in the different phases of the buyer journey , that is, the path that takes a potential customer from being a person interested in what you sell to becoming your customer. There are various tools for carrying out keyword research, including:
Ahrefs
Google Trends
Google Trends
In the first image you can see a search on Google Trends, which gives you information on the relationship between the search volumes of two words such as “web site creation” and “web marketing.
Using Ahrefs for Keyword Research
In the next image we see a screenshot of Ahrefs, a very powerful tool for doing very advanced SEO analysis on search volumes, competitors, positioning of all websites worldwide. In this case you can see the search volume, the competitiveness of the keyword, how many clicks, traffic potential and related words.
Search Engine Optimization (SEO)
Search Engine Optimization is not exactly advertising, but the effects are the same, namely, it allows your site to be reached by a large number of people . This happens because, if your site is optimized and is populated with unique and authoritative content, it will appear high on the search engine results page (SERP) for certain keywords and consequently receive many clicks (if the title and description are written well).
SEO: Google First Page Results
The activity required to achieve this goal is to create quality content and optimize it so that Google and other search engines give value to what you publish. SEO is a very complex art that brings together technical aspects and others more related to marketing in general.
Local SEO
Local SEO allows you to optimize your site so that it appears in localized searches , that is, those related to a particular geographic area. This is a very important aspect of searches that are carried out today on the Internet, because many of these are carried out via mobile and therefore geographic relevance is very important.
