Net Promoter Score formula: NPS = Promoters (%) - Detractors (%) If the proportion of promoters is 20% and the proportion of detractors is 10%, the NPS score is 10. NPS scores can range hungary telemarketing list from -100 to 100, where -100 means no promoters at all and 100 means your service only attracts promoters.
No company has reached the highest value, but there are industry averages. By comparing your NPS to your competitors’ NPS, you can get an idea of how much consumers prefer you. Loyalty Index Calculation Example NPS Calculation Formula: NPS = Promoter Percent (Positive) – Detractor Percent (Negative) For example, suppose a company decides to organize a loyalty assessment.
400 people participated in the survey. Out of 400 respondents, 300 were satisfied with the brand's services or products and 100 gave negative responses. Let’s do the math: (300/400 – 100/400) x 100% = (0.75 – 0.25) x 100% = 50%. The value reaches 50%, which is a low number.
Efforts should be made to increase the favorability of buyers. Achieving 80-90% will indicate a stable business position and favorable buyer attitudes towards the goods or services being offered. How to Interpret the Results Correctly Experts believe that a positive value of 30-100% indicates that people feel good about the brand. The risk of losing consumers is non-existent and there is no need to plan additional costs for marketing purposes, promotions, rebranding, crowd marketing, etc. in the near future.
