PR campaign for IFMA
In the spring of 2021, we prepared a campaign for IFMA, the Czech facility management association. The interesting work for our long-standing client lasted several months...
In spring 2021, we prepared a campaign for IFMA , the Czech facility management association. The interesting work for our long-standing client, which lasted several months, had several goals:

Respond to changes in the facility management market caused by the coronavirus epidemic
Show how broad and interesting the field of facility management is
Introduce the association to new, potential members
We built the campaign concept on the expertise and authenticity of individual IFMA members: we filmed a series of long video interviews about individual areas where facility management is applied. From facility management in the hotel industry, which is most affected by the current epidemic, to facility management in the manufacturing sector, to the use of modern technologies in facility management.
We created a separate YouTube channel for IFMA , where we put all the videos. Then we prepared a PPC campaign , the aim of which was to bring new visitors to the IFMA website.