In this period of health crisis, marketers must demonstrate agility and use levers that are well adapted to the confinement of their audience. Clearly, the webinar is a format to favor and we see them every day on various and varied subjects… Many actors speak in the form of an online video conference. My turn with a speech on the subject of influence during the crisis with Now Coworking Lille. I would like to thank Ludivine Bunel from Now for the request. Small clarification that is important, the webinar is open to all. See you on Tuesday 12/05 from 4 p.m. to 5 p.m. on Google Meet. Free registration .
Why organize a webinar?
The webinar is powerful because it allows companies to invite their target and record all actions, from their registration to viewing the replay, including downloading documents. Participants gambling data brazil can follow the video conference in audio and/or video, exchange and ask questions via chat, download presentation materials, watch videos, or even directly access the speaker's screen for a tool demo for example.
Influence and Covid-19
Right now and since the beginning of the crisis, influencers give a lot of meaning to influence. They are useful messengers! According to the latest Reech study , 78% of influencers see this activity as a way to get a message across. In this time of crisis, we realize that influencers are committed people who use their influence to convey a message. So think about this lever in order to resurface effectively after confinement!
A webinar on influence
During this webinar, I will address the different aspects of influence based on:
– my experience as a consultant and professional in the sector,
– my collaborations with brands, startups and associations such as Orange Pro, Engie, Diversidays, etc.,
– studies carried out by specialized solutions such as Reech,
– campaigns carried out with “La Brigade Du Web”, the collective of BtoB influencers.
On the program
I will introduce you to the types of influencers and their characteristics, the trends in influence during the crisis, the collaborations of brands with influencers, influencer initiatives that caught my attention, the most engaging platforms and formats according to the brand's objectives, the content formats to favor, the definition of KPIs and the measurement of performance. I will also focus on with the famous influencer challenges.
Are you interested in this topic and would you like to attend this webinar? Register for free on Weezevent .
Influence marketing: a webinar on meet with now coworking lille
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