Video marketing is the new tool to enter the ring, and the crowd loves it.
YouTube recently saw a 20-30% increase in views. Engagement is at an all-time high, with 56% of consumers watching more videos on social media each month.
But it’s not just influencers and funny parodies that they’re watching . Data shows that four in 10 internet users follow brands they like (and consider buying from). Another 35% have watched videos made by brands.
The challenge of creating videos
While video marketing is crucial to any digital strategy today, it also represents a significant challenge for any creator or marketing professional.
Picture this: you’re a developing brand, an independent entrepreneur, maybe an up-and-coming podcaster. If you’re a digital marketing expert, you already know exactly why video marketing is so important for all content creators/agencies.
So now we have a challenge . How do you create engaging videos with original content that represents your brand and includes a strong call to action without spending hundreds of thousands of dollars on camera equipment and professionals?
The answer is simple . You need to use a free, reliable and easy-to-use online video editor . With professional features. A tool that you can use intuitively from your browser. This way, it is no longer a challenge and you can focus on creating the best possible videos for your digital strategy.
If you are one of the 70% of e-commerce brands that are increasing their video marketing budgets after the pandemic, and you have already selected your online video editor, it is time to learn what you can develop with video marketing.
In this article, we discuss the video marketing trends for 2022 that will surely help your business succeed.
7 Video Marketing Trends for 2022
#1 Video Advertising for Social Media.
Editing and creating videos for advertising on Social Media is an absolute necessity today, so not only will we continue to see it in 2022, but it will also be almost the central content of any digital marketing strategy.
Videos on social media encourage users to follow brands on the site and discover new products. This shows a clear pattern behind people using these platforms to make purchasing decisions.
That's why it makes sense to invest in video advertising on social media, especially if you have a smaller organic audience.
#2 Videos where you can buy
Are you planning to launch a new product? Or maybe you want to generate more awareness and traffic?
The internet is the go-to destination for consumers looking for products like yours. But they're not just using Google to find new products. They're visiting social media channels to seek out recommendations from friends and influencers.
E-commerce brands that know this are using shopping videos to attract and convert viewers. Unlike traditional product videos, they are sometimes “disguised” as a regular video with a clickable pop-up text that links to the clothing or home goods in the video.
Social media platforms like Instagram and Facebook are introducing their own types of shoppable video content, especially when it comes to their advertising platform.
Brands can create a store on both platforms that pulls inventory from your e-commerce website. Social media users can see an organic post with that tagged item, view more information, and then purchase the item in-store, all without leaving the platform. We’ll be seeing a lot of this in 2022.
#3 Short-Format Videos
Most people today are busy juggling work, family, and personal hobbies. The idea of stopping consuming content that takes more than a few minutes just isn't in the cards for some. (Emphasis on a few minutes.)
This is the key to getting the busy consumer to watch your videos. If you can keep your videos short, the odds of getting more views increase. It’s the reason why TikTok and Instagram Reels work so well. And well, why Instagram copied Tik Tok, really.
Not convinced of the power of short-form video? One report shows that 68% of viewers will watch full videos if they are under 60 seconds long. Another 25% will finish if it is under 20 minutes. Hootsuite also showed that engagement stats skyrocket every time they post an Instagram Reel. It’s time to make short videos part of your strategy.
#4 Live Video Streaming
Connection. Intimacy. Authenticity. These are the things people want from brands. So ditch the sales pitch and corporate jargon in favor of human, relatable video content.
Show that you are a human being and can connect with potential customers on a personal level. Since you can't be face to face with everyone all the time, the best thing you can do is start doing live streams.
Live streaming is on the rise around the world. For example, last year in the UK, people spent almost 64% of their time watching videos. Much of this is happening on social platforms. Facebook gets the lion’s share of live video views, followed by Snapchat, Instagram, and Twitter. Keep in mind that after you go live, you can keep the video, download it, and edit it to suit your purpose and preference.
#5 Interactive video
People don't just want to read content, they want to watch it because it's more engaging. But what if there was a way to improve user engagement even further? The good news: it's possible gambling data korea using interactive video.
You may have seen a handful of social media videos like this popping up in your feed lately. These videos allow you to make selections and choices as you watch.
An interactive video offers a selection of options that change the outcome of the content. For example, in a video featuring a chef, he or she will teach you how to make cookies or a cake, depending on the option you choose.
There are a variety of ways to make your video interactive. This includes adding an email form to your newsletter or using a chatbot to answer questions after watching the video.
Interactive videos are already gaining traction among businesses. About 24% of marketers who use video planned to use it in 2021 (up 3% from 2020).
#6. Search-optimized videos
Remember, the Internet is the primary source of information for consumers (both B2B and B2C). It is essential to optimize your videos to ensure they appear in search results.
However, it takes more than just inserting keywords into the title and description. There is evidence that likes, shares, views, and comments are strongly correlated with higher YouTube rankings.
This is where things get interesting: optimizing a video for search goes beyond just getting to page one of YouTube results. Of course, you need to choose your keywords strategically and optimize your videos for that primary keyword.
There is also the opportunity to rank your videos on the biggest search engine of all: Google. Its results page displays videos for certain keyword intentions. So video marketing also has a huge impact in the form of SEO.
#7 Use TV-connected hosting platforms
More and more people are accessing online video on mobile devices. But this doesn't mean they're consuming it on small smartphone screens.
Thanks to smart TVs, people can use their smartphones to connect videos from YouTube (and other platforms) to the big screen. For example, 64% of UK consumers stream videos on TV rather than on their computer, tablet or smartphone.
What does this mean for marketers and video creators? It shows the audience's preference for online video. And it's one more reason to add it to your content marketing strategy.
Choose a video hosting platform that already has built-in streaming to TV capabilities like YouTube. Not only will people be able to watch your video on the big screen, but you'll also benefit from the millions of people searching for videos on the platform every day. The time is now.
Now it's your turn.
Video marketing is becoming the go-to choice for marketers for one reason: it works.
If you're looking to get better results from your video marketing strategy this year, it's time to put these video trends into practice. But which one should you adopt for your marketing campaigns? And how can you make it work for your particular audience? Contact us here today and we'll be happy to help you with that strategy.
