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YMYL Topics experience or expertise? YMYL topics can be covered by various pages with different purposes, and this affects the weighting of the importance of certain elements within the EEAT concept. Google even discusses this in its QRG. Table source Google’s Search Quality Rater Guidelines, December YMYL Topics Sharing valuable life experience Information or advice is best left to experts Sleep problems during pregnancy Safe and non-medical tips and tricks for sleeping in the last trimester of pregnancy, provided by people who have personally struggled with this challenge, including How to use pillows to sleep comfortably in a safe position for babies Sleeping pills that are safe during pregnancy Liver cancer treatment.


A friendly and respectful forum discussion where people hong kong mobile phone numbers database talk about how they are coping with liver cancer treatment Different treatment options for liver cancer and associated life expectancies under this treatment Filling out tax forms Humorous video from a layman about the frustrations of taxation Instructions on how to fill out tax forms Saving for retirement Reviews of retirement savings services from people who have used these services firsthand Advice on how to invest for retirement how to save, what types of assets to invest in, how much money will be needed to retire by a certain age, etc.

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How to vote A social media post from an ordinary citizen explaining why he believes voting in local elections is important Information about who is eligible to vote or how to register to vote. If a page’s primary purpose is to provide information or advice, there may be a greater emphasis on expertise to ensure the information is trustworthy. Conversely, there are cases where pages are created to share the author’s own personal experiences.


In this example, factual information from experts and authoritative sources is not necessarily required. Pages that share these first-hand experiences are considered to have high EEAT as long as the content is trustworthy, safe, and consistent with established expert consensus. Other important considerations for YMYL websites As a YMYL brand, EEAT isn’t the only factor to keep in mind when investing in your online visibility. As the needs of online audiences continue to evolve and technology advances and opportunities to reach audiences across the web expand, YMYL sites will undoubtedly invest in a wide range of activities to support their growth.
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