. Home Location Pages in Sub-folders There are many list of mexico cell phone numbers advantages to placing individual franchise location pages in subfolders under your main corporate website. First, this approach means that each location page can leverage the primary site’s established domain authority, increasing its ranking potential. Similarly, any incoming links to subfolder pages contribute to the parent site’s overall authority. Second, using subfolders makes it easier to maintain consistent branding and a unified user experience across location pages.
When users navigate from a corporate-level page to a location-specific page, they stay in the same website environment. Third, a subfolder architecture simplifies the process of managing and updating your website. Since you’re using the same content management system CMS across your main site and subfolders, you can update common elements like headers, footers, and navigation menus at the same time to ensure uniformity across your site.
Importantly, using subfolders doesn’t mean you can’t optimize location pages for local search. You can still customize individual location pages for local markets. Only these pages will also benefit from the SEO power of your main site. . Target Location-Based Keywords Each location-specific page should target local intent keywords to maximize their chances of ranking for relevant local searches . Targeting Location-Based Keywords For example, if your franchise sells lawn and garden equipment, each local landing page could include localized keywords like best lawn equipment in city or lawn mowers in neighborhood in the title tag, headlines, and body copy.
