Authenticity
Create a Tone of voice for your brand that is consistent with your manner and style. If you respond to comments with a nice and sweet tone, but in a restaurant behind the cash register you go off on all customers, then the difference is huge.
Be yourself and let your brand benefit from it. If you grow your business to a Teddy Bear, and then a corporation, the song will be different. There's no point in hiding it, it will be harder.
Address customer concerns
Someone may have seen your offer and may have been malaysia telemarketing list interested, but they are not convinced to buy because they do not know you. Engage in a dialogue with the customer and help them get rid of objections in the "About Us" text. Create content that shows the user that you are a partner they can trust. Credibility is very valuable. Customer opinions and user reviews help convince undecided people.
Introduce your team
Show who your clients and contractors work with. Mrs. Ania from accounting is not just a phone number and email address. Technicians, IT specialists, warehouse workers and other people involved in the order and supply chain are the people who will help your company build credibility.
About Us – How to Write? Decide
For some, it's just a description, and salespeople will do their job. Sure. However, it often happens that customers want to know more about the company. Who they are dealing with, what makes you stand out, where you come from - these are issues that can block sales. The "About Us" tab gives you the opportunity to focus on objections and present the benefits of cooperation/purchase to customers. So make sure that the page is user-friendly, responds to user objections and includes a call to action.
