Here are four reasons why email addresses may no longer be valid, and why verifying them is a good idea:
People can change their email provider. Gmail, Outlook, Yahoo, etc. differ features, design, and policies. For their convenience, users can switch to another provider and their email addresses will change. Their estonia phone number library initial permission to receive emails from your brand does not apply to their new address. There is no way to know if certain users have changed their email provider unless you verify their email addresses.
People can create a new account within the same provider. People who originally registered an email address for personal use may instead decide to use it for business communications. An informal email address, will seem inappropriate and give the wrong impression. For this reason, a user can create another account with his real name in the address, for example,
People can change their place of work. This is a common problem in the B2B segment because many professionals move between companies. When they start a career at another company, they abandon their previous corporate email address and change it to a new one.
The domain may be closed. The part of an email address that comes after the “@” symbol is a domain address. For personal communication, people use email providers and their email address ends with a respective domain address, such as “gmail.com”, “outlook.com”, “yahoo.com”, etc. Marketers and business people use corporate domain addresses. These users will not be able to receive your emails if their company has gone out of business and the domain is inactive.
Now you understand that email verification is essential to keep your mailing list healthy. A professional email verification software can help you remove any inactive addresses from your email list and save money on email delivery. Let’s learn how this technology works.
