There are many business challenges facing this new year 2021. Companies that have come out ahead during the adversities already known to all, have given their best, and have delivered a plus to their clients. To a certain extent, this positive attitude to change and seeing opportunities where for some there were none, is what has kept them afloat.
If this is your case and you want to boost your company during the new year, in this post we will give you free tools to develop your digital marketing plan. But why free? Because every cent you invest in your business or company counts and must generate profitability. So it is good for you to know about every free tool that exists and get the most out of it.
Another reason to use free tools when developing and executing your digital marketing strategy is that it will make this task much easier.
Where to start?
The first thing to do is to check if you have your marketing strategy and if not, then start by designing it. Remember that, although it may seem easy, marketing and the digital world require the support of professionals. For this, we put our team at your disposal, who will be happy to develop a Marketing Strategy for you. You can see all the information here .
Now, if the case is that you already have that strategy designed, then you just have to decide and put it into execution. For this, we will give you the tools that will accompany you.
7 free and basic digital marketing tools
1.- Google Analytics
Your company already has a website, you should know that the statistics of this site are important to execute and keep up to date your digital marketing strategy, so you should start measuring visits and discover and learn what people do within your company's website. To achieve this, we recommend installing Google Analytics on your site.
How to do it?
Sign in to your Analytics account or create one.
Go to google.com/analytics.
Follow one of these steps:
To create an account, click Get Started for Free.
To log in to your account, click Sign in to Analytics.
From there you can install this tool on your website and start counting visitor numbers or conversion rates.
2.- Google Drive
It is a Google tool that allows you to store gambling data russia photos, videos, documents, files, email attachments, and the best thing is that it can be modified by different people from a distance, since it works completely online. Google Drive allows you to organize information and all the inputs for the development of your digital marketing strategy. The first 15 GB of storage are completely free.
3.- Canva
Your marketing strategy will require good quality, attractive images, and if your budget does not include a professional design, you can use this tool, which has a very diverse free version. With Canva we can create posters, infographics, documents, business cards, Facebook, Instagram or Linkedin covers, graphics, presentations, whatever you are looking for and in a very simple way. Put your creativity to work and dare to enter the world of images using this tool.
4.- Pablo.buffer
Pablo is an application from Buffer, the company that developed it. It is also a design tool, a little simpler and because of its simplicity it can be somewhat limited, however if what you need is help to frame the image of your posts or adjust images to a certain size, this tool is ideal.
5.- Mailchimp
You already have the tools to work on the design of your campaigns, both for the web and for social networks, now you need to support yourself with email marketing. Remember that the purchase decision is often based on the formality that the email gives to a company, to a digital business, where people decide to buy a product on the Internet, a good email is decisive.
Mailchimp is a digital tool that allows you to design, send and calculate the impact of an email marketing campaign. You can also analyze how subscribers react to your emails. There is a free version and a paid version, the only difference being the number of people you send the email to.
Important things to do when sending mailings: define your database, upload it to MailChimp, clearly design the content of the email and provide the greatest amount of information to the campaign so that it gives you the answers you want from sending your content.
6.- Creator Studio
One of the great needs that entrepreneurs and business owners have when they decide to take on the digital marketing strategy on their own is to publish periodically on their social networks. In fact, Facebook recently launched its Creator Studio application, which is the tool used to schedule posts and has certain features that allow you to schedule on Instagram as well.
To access Creator Studio, simply click on “publishing tools” from the corporate website and, in the left menu and just below tools, you will find the link to Creator Studio. It is extremely intuitive and by reading each item carefully you will be able to schedule your next publications.
7.- SocialGest
Designed to support Community Managers, but totally useful for you who have to run your own business and have also ventured into leading your own digital marketing strategy.
SocialGest will also help you to obtain metrics for your publications, as well as interactions on them. The first 15 days are free and then you can opt for a paid option or keep the free service with certain limitations on programming.
We know that you have taken on a great challenge and that is why we decided to accompany you. At Mauna Media we wish you all the success as you begin to execute your strategy and incorporate these tools.
