According to data released by Smart Insights , the average open rate for email newsletters across all industries is 16.97%.
The average open rate varies greatly depending on the industry and business model. Therefore, it is not very meaningful to know the average open rate across all industries.
In this article, we will look at the average open rate of email newsletters from various angles. In the second half of the article, we will introduce ways to increase the open rate of email newsletters and the tools necessary to measure the open rate.
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Contents of this article
What is the average open rate for email newsletters? Based on survey reports and our own data
Survey report reveals average email newsletter open rates by industry
The survey report reveals the average open rate of email newsletters by number of deliveries
Survey report reveals average email newsletter open rates by mailing list size
Average email newsletter open rates by mailing list type based on company data
What are the KPIs for email newsletters other than just email newsletter open rates?
How to calculate email open rates
Various KPIs (evaluation indicators) for email newsletters
Four measures to increase email newsletter open rates
Measure 1 to increase email newsletter open rates: Review the email newsletter delivery date and time
Measure 2 to increase email open rates: Segment your mailing list
Measure 3 to increase email newsletter open rates: Reduce the spam detection rate
Measure 4 to increase email newsletter open rates: Review the title of the email newsletter
Tips for increasing email newsletter open rates over the long term
Repurpose your most effective emails
Send out email newsletters with a hypothesis
Tools to measure email open rates
Email delivery tools
Marketing Automation (MA)
What is the average open rate for email newsletters? Based on survey reports and our own data
In this chapter, we will introduce data on average open rates from various perspectives. Use data that is close to your company's situation as a reference.
Survey report reveals average email newsletter open rates by industry
According to data released by Get Response , the average open rates for email newsletters by industry are as follows:
The survey report reveals the average open rate of email newsletters by number of deliveries
The more email newsletters you send, the more they will be opened. On the other hand, if you send so many that recipients find them annoying, the open rate of your email newsletters will decrease.
According to data released by Get Response , the average open rate of email newsletters by number of emails sent is as follows:
You can see that the open rate decreases as the number of sends per week increases.
