77% of internet users read blogs, according to various data that we discussed earlier here . But why should you, as a marketing professional, read blogs?
These are just a couple of reasons:
1. Listen to what's being talked about in your industry: Social listening is very important to keep up with market movements. Being able to anticipate or quickly adopt a certain trend can make a difference for your business. Before Twitter, Facebook or Instagram, social media was hidden behind comments on blogs. But if you look closely, the immediacy of social media doesn't work for everything. So it's in the long-form content of blogs where there may be the greatest value.
2. To identify insights from your niche: Inbound gambling data vietnam marketing is a methodology that always emphasizes a clearly defined buyer persona. And this has to do with market niches in which these potential clients are found. It is true that a lot of quality content is needed. But it is there where you will surely be able to identify that understanding of the market that you probably do not have today.
In this article by Dylan Kissane on DOZ.com, he details other reasons why people read blogs. And I'm sure you'll find them interesting to know. But if you as a marketing professional want to keep up to date with the sector, I share below a selection of digital marketing blogs that can help you.
Ok! List of marketing blogs in Spanish
Digital marketing blogs to avoid dying trying to stay up to date
1. The Unbounce Blog
Unbounce in Spanish offers quality content focused on Landing Page Optimization . If you want to learn how to improve your conversion rates, lead generation, and discover various Digital Marketing tactics to achieve better results with the help of landing pages, this is a blog worth following.
2. The Content Marketing Blog
Rock Content is a company that generates content on demand. They created their blog in Spanish where they share their experience on how content creation can bring good results for companies. It is a very good specialized blog for writers and companies that are looking to generate quality content.
3. The SEMrush Blog
Another good specialized blog. Perhaps one of the best references on SEO and SEM. Although on this site you can also find a wide variety of topics and trends in Digital Marketing. Note that this blog itself is an example of what we should do at the SEO level.
4. The Doppler Blog
This site has some great content on Digital Marketing. Especially with a focus on Email Marketing. If you need to learn how to connect with your Leads and current customers through email, this blog is an important source to consult. Particularly here the design is very user-friendly.
5. 40fever
Here we raise the bar a bit compared to all the above. As they say, this site is “a blog for Digital Marketing addicts.” It was created by the company Socialmood, and they are undoubtedly a reference for those looking to learn about Digital Marketing today. Here I highlight the Inbound Marketing dictionary , which is very useful for learning concepts and clarifying terms. Its design is also very attractive and user-friendly.
6. Merca 2.0
Initially, this is a Mexican magazine with presence in several Latin American countries. Here you can find specialized articles focused on marketing and advertising trends. It is very likely that when you perform a search, this magazine will appear in the first results of Google. It is perhaps one of the most influential sources in Latin America. Here you can see its Digital Marketing section .
7. Thirteenbits
This is one of the oldest Spanish-language sites, created in Spain. Here you can find information about the Internet, social networks and 2.0 journalism. It is clearly a news site for the sector, where you can keep up to date with the latest from Instagram, Facebook and any other social network. From new features to launches and interviews. It also has a lot of news of interest for Community Managers.
Although it may seem easy, these are the 7 digital marketing blogs in Spanish that I usually read on a regular basis. Of course, there are many others in English that are vital but will be included in a new post. The truth is that there are many good references!
Now it's your turn. What are the sources you read to keep up to date? We hope this list helps you in the process of becoming a better digital marketing professional.
