If you are interested in this field, the Degree in Audiovisual Communication from the European University will train you to dedicate yourself professionally to the sector. You can also opt for a double degree such as the Double Degree in Journalism and Audiovisual Communication where you will learn in depth about two closely related topics in the world of work.
What is a podcast?
A podcast is a digital content format with chapters or episodes in audio format (some include video) where a main topic is discussed through conversations, interviews or overseas chinese in uk data stories narrated by the presenter/host or guests.
They can be listened to online via the Internet or downloaded for later playback. There are also many platforms (paid or not) where you can access this type of content: Spotify, iVoox, Google Podcast, Podium Podcast or Apple Podcasts among many others.
Parts of a podcast
Below we indicate the parts into which a podcast is divided. It must be taken into account that the structure of a podcast does not always have to follow the same line and can vary depending on the needs of its creators.
Introduction: Includes opening music, podcast name, chapter, and a simple description of the topic to be discussed.
Host Introduction : After the intro, the hosts introduce themselves and their guests if they have any. Sometimes they share personal information related to the episode's topic.
Main topic : the topic is explored in depth through narration, interviews with guests or related stories, among others.
Sections : Sometimes segments/sections are included that address the topic with tips, news, or listener responses.
Sponsorships : These are advertisements or sponsorships during the episode.
Farewell : end of the podcast where the presenter/host thanks his listeners, shares information to let them know which platforms to listen to it on and when the next episode will be.
Closing : Closing music the same as at the beginning to end the program.
How to make a podcast: steps
These are the steps to creating a podcast from scratch.
Define audience and topic : you need to define the topic you want to cover in each episode and the target audience that could listen to the podcast.
Plan the content structure : structure the content to be covered, how the information will be presented, whether it will be an interview, narration or another format.
Sound and recording equipment : have basic sound equipment containing a microphone, headphones and audio software along with audio editing.
Editing and producing : Once the episode is recorded, it is time to edit and produce the content. Make sure to record the podcast in a quiet, noise-free environment so you can edit it properly, thus obtaining professional results and a pleasant experience for your listeners.
Cover design and description : Create an attractive cover that represents your podcast well and a simple description that tells listeners what it's about.
Distribution : Once the chapter is ready, it must be distributed through different streaming platforms such as Spotify or Google Podcast, among others, in addition to promoting it on social networks and other channels.
Evaluation and improvements: constant search to improve the podcast through feedback from listeners, metrics such as the number of downloads or plays, etc.
There are many career paths in audiovisual communication as well as professional careers in Marketing and Advertising from which you can choose. The European University has a wide variety of marketing courses so you can choose the one you like the most and train professionally.
