In our previous post we focused on the process of keyword analysis . In this post, we will focus on several aspects of this analysis: what are the objectives, some key concepts in keyword research and what tools we can use.
Let's not forget that keywords are the set of characters that honduras phone number list users use to search. If we enter "boots" or "high boots" when searching, these are two different keywords or key terms.
Content is closely related to keywords . When writing content, it is important to consider whether someone will search for the information, how they might search for it, what the best title for SEO is, and whether the content contributes anything to the SEO strategy we want to follow.
Good keywords related to our content mean an effective presence in search engines.
Motivation and objectives
Let's first think about the motivation and goals of keyword research for our business.
What is the keyword research process?
Keyword research shows where organic traffic is coming from , but keywords aren’t just about SEO. Keyword research influences all digital marketing activities . That’s why it’s important to be careful in the process.
What will we do with the list of keywords that results from our search? They will be useful for creating posts , pages, landing pages and articles for SEO benefit. However, the research can be useful for SEM strategies, for example. Another example would be the correct tagging of a video on YouTube or the search for content to write. It can also be used to name boards on Pinterest , create SlideShare and even name a Fan Page. As we will indicate later, it is an ongoing process.
Why should we perform a keyword analysis before creating content?
We can position ourselves in searches with a lot of potential. We focus our efforts on creating content based on really effective keywords. In the keyword search process we will find topics that can be addressed in content creation.
Good keyword research will help you:
Understand and reach your audience.
Finding new relevant topics.
Getting quality leads .
Increase sales.
Create brand recognition .
Improve your advertising campaigns and get more clicks and impressions.
Keyword research should be an ongoing activity
It is necessary to constantly review the keywords we use.
Keywords change, as there are multiple ways of saying the same thing, and trends or ways of expressing oneself according to the target audience vary.
As your audience grows and evolves, so does the way users use search engines.
Search engines are also evolving, algorithms are becoming more complex to better understand the content and intentions of the user and it is necessary to adapt.
You need to keep improving your content to make it relevant to users.
Some important concepts of keyword research
There are several important aspects that need to be considered.
Keyword volume
It is important to know the difference between keywords with high search volume and keywords with low search volume, the latter are called Long Tail and those with high search volume are called generic keywords .
Generic keywords have a high search volume. For this reason, competition is higher. In general, the positioning process for searches such as “shoes”, “food”, “games” is slower. Because they are such generic terms, their effectiveness in many cases is not the best.
Long Tail keywords have a lower search volume than generic keywords. There is less competition. The effectiveness of the positioning process is greater and it is easier to see the results. The keywords “waterproof shoes”, “organic food in Tenerife” or “board games for children” would belong to the Long Tail category.
Ranking for a generic keyword is much more difficult than ranking for a Long Tail term. This does not mean that a generic keyword is
