But what does Lead Generation mean exactly ? It means “contact creation”. It uae phone number list is the set of actions that allow you to generate commercial contacts specifically with those people you believe can become customers of your brand .
It is therefore a question of:
obtain the data needed to contact potential new customers (at least name and email)
and make such contacts “qualified” (lead the person who provided you with their data to believe that by contacting your company they will be able to satisfy a need or solve a problem).
All this, in order to make them real customers.
Why do Lead Generation ?
Ours is the era of eCommerce. The consumer, on the one d is over-stimulate, on the other hand is more attentive to his own needs and easily able to independently search for what he needs
Generating leads is the solution that allows your brand to stand out from its competitors allowing you to acquire new customers thanks to targeted and individualized actions , to be concentrated on a limited list of people most likely to become customers of your company, as they are already interested in the products or services it offers
If a significant number of companies resort to lead generation it is mainly for two reasons:
it is a profitable strategy and much less expensive than traditional customer prospecting methods, such as phone calls, sending emails or sending postal mail;
coincides with the current expectations of the potential buyer who, today, prefers to "turn" to a search engine rather than (or before) a seller.
How to Make a Lead Generation Strategy
After having optimized the website to make it easily findable on search engines ( SEO : Search Engine Optimization ) in order to increase its traffic, you must proceed gradually and:
obtain the contact details of those who are potentially interested in buying ( transforming the site user into a marketing qualified lead or MQL );
do lead nurturing (a set of actions aimed at nurturing the relationship with the potential client, which must – precisely – be cultivated and nourished);
identify, thanks to a lead scoring system , those who are particularly inclined to purchase the product or service offered ( transforming them into sales qualified leads or SQLs or prospects ).
It is at this point that, in deciding to finalize the purchase, the prospect becomes a customer (to be subsequently made loyal, in an inbound marketing logic ).
An example of this process is the Conversion Funnel ( conversion funnel) that you can find below .
Conversion Funnel
A good starting point in a Lead Generation strategy is choosing the right tools. Collecting a maximum of Leads is important but knowing how to manage them (avoiding losing information) can be the key to a ROI strategy. In this sense, noCRM.io can be the answer a sales team needs. It is a simpler solution than a CRM but it allows you to focus on the process of converting leads into customers thanks to features such as defining and automating the sales process.
