Task
Create a welcome letter in enKod that will create a positive context for further communication with the reader.
Why send welcome letters
Welcome letters are messages that are sent nepal business email list to the user immediately after registration or subscription. They are needed to introduce the reader to the brand. Such letters usually have a high percentage of opening and clicks, which means they are a great way to lead the user to the target action.
Work process
Text. The guys already had the text ready, we just needed to adjust it a little to fit the letter format.
The goal of such text is to win the reader over to the company. Reduce the level of formality and show that there are real people behind the brand who love their business. Anticipate possible objections from the reader and answer them: what about the quality? Where do you sew? Do the clothes not get damaged after washing? In this way, we make a good first impression and set the right tone for further communication.
CTA. We chose the call to action "View bestsellers". This way we save the subscriber from the agony of choice by immediately showing him a selection of the most popular products.
Design. At this stage, the task was to complement the narrative with a visual part. We studied the site, collected references, graphic elements and got down to business. Having made several intermediate versions and collected edits, we came to the final version.
