It is certainly not a simple and immediate operation, but integrating the Lead Generation Funnel into your web marketing strategy will help you and allow you to obtain numerous advantages in terms of time, quality and numbers.
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How Marketing Has Changed: Outbound vs Inbound Marketing
If in the past, to find new customers, companies relied on a cold and mechanized estonia whatsapp number data 5 million approach, completely external ( Outbound Marketing ), focused only on getting the customer to make a purchase in a short time. Today things have changed and companies are increasingly adapting to the new way of buying of consumers.
Before choosing, in fact, users want to know and evaluate: they search the Internet for information and insights on the product or service they are interested in, they evaluate different hypotheses and read review after review. In short, they are more attentive and more aware.
Inbound Marketing is precisely this new way of doing marketing, according to which a company, through valuable, relevant and personalized content, aims to be found by potential customers and establishes a real relationship with them that, if well cultivated and nourished, will last over time.
In other words, the most effective method to acquire new customers is to follow this journey of knowledge, awareness and decision undertaken by consumers, adapting and structuring your web marketing strategies on it.
Lead Generation Funnel: The Method for the New Purchasing Process
The Lead Generation funnel, divided into stages, represents the different phases of a consumer's purchasing process and is graphically depicted as a funnel. In each phase, the specific needs or requests of the user must be considered.
The goal is to generate as many qualified leads as possible to then transform into real customers, engaging them, educating them and guiding them through their Buyer's Journey
TOFU
The acronym TOFU indicates the “Top of the funnel” , that is, the widest part of the funnel, therefore the first phase of the purchasing process, and includes the number of users who have arrived on your site in one way or another and have visited/consulted it.
In this stage, you can neither sell your products or services nor launch offers, but only collect information on the contacts generated.
In fact, from the Buyer's Journey point of view, TOFU corresponds to the “ Awareness ” phase, a phase in which the consumer realizes that he has a problem to solve, but does not yet know exactly what kind of need he has and how to satisfy it. So, what does he do? He starts searching on Google for generic information about his problem.
This is why blog posts are the best solution to be found by users: if relevant, targeted and SEO-optimized, they can satisfy their doubts or perplexities and make them curious about your company.
