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That’s What You’re Risking By Inadvertently Or Blatantly Being Discriminatory,” Ruth Says.consider The Experience Of Confections, A Texas-based Bakery Confections, And Its Facebook Post Wishing Their Lgbtq Friends A Happy Pride Month:the Post Resulted In A Wave Of Unfollows And A Last-minute Cancellation Of A Large Cookie Order, Which The Owner Detailed In A Follow-up Post: “i Never Thought A Post That Literally Said More Love, Less Hate Would Result In This Kind Of Backlash To A Very Small Business That Is Struggling To Stay Afloat And Spread A Little Cheer Through Baked Goods.