However, even for a leading company like Netflix, growth is not always constant. During 2022, the company experienced a slowdown in its growth, which is understandable considering that Netflix offers subscriptions that are more expensive compared to its competitors like Amazon Prime, Disney+, and HBO, which range in price from $5 to $9 per month.
A study carried out by IAB Spain called "Connected Television 2023" revealed that 77% of Spaniards who have not yet joined the streaming phenomenon are seriously considering joining this revolution, however, they are clear that they do not want to pay a monthly fee greater than 3.8 euros.
In response to this challenge, Netflix decided to add a new list of telegram users in malaysia subscription mode to its platform, which includes advertising and for which there are high expectations.
The Netflix Standard Plan Experience with Ads
In a bold and strategic move, Netflix launched its own standard ad-supported plan to attract a new wave of users looking for a more affordable price without giving up their daily dose of entertainment.
Despite the platform's co-founder Reed Hastings' initial resistance to the ad-supported membership, Netflix took an unexpected turn in 2022 and created this innovative pioneering plan.
netflix
By opting for this membership, users will enjoy engaging ads just before or during most series and movies.
On average, users are estimated to see around four minutes of ads for every hour of content. It is important to note that this duration may vary depending on the specific title being watched.
For newly released movies, ads will only be shown before they start, offering a smoother, uninterrupted ad experience during playback.
With Netflix's standard plan and advertising strategy, you'll enjoy your favorite series and movies without compromising your budget.
The success of Netflix's advertising plan
During Netflix’s exciting first Upfront , the company was proud to reveal that in just 6 months since its launch, Netflix’s ad-supported plan has managed to attract nearly 5 million monthly active users worldwide. It’s impressive to see how more than a quarter of Netflix subscribers now choose this plan in the countries where it’s available. This achievement reflects Netflix’s commitment to conquering this uncharted territory, adapting and overcoming challenges along the way.
Additionally, other fascinating data was shared about membership adoption and ad viewing. Nearly 80% of ad-supported members' viewing is done via TVs, and over 70% of Netflix ad-supported subscribers are between the ages of 18 and 49.
advertising on netflix
According to EDO, Inc., ad-supported viewers on Netflix are more than 4 times more likely to engage with an ad compared to other streaming services, and 4.5 times more likely to engage with an ad on Netflix than on linear TV.
Additionally, according to Nielsen statistics, over a two-hour period, Netflix retains 80% of total ad-supported member reach, demonstrating the effectiveness and impact of advertising on the platform.
This data confirms the success and growing influence of Netflix's ad-supported plan, supporting its position as a major player in the world of streaming advertising .
