This reality is also supported by the growing number of merchants optimizing their sites for mobile shopping.
Why? The demand is there! In fact, it is estimated that 1.8 billion people worldwide buy items online.
That's surprisingly good news for e-commerce store owners. However, victory doesn't stop at having millions of visitors a year. Successful conversion is the key to lasting business progress.
Shoptet is a platform hosting thousands of e-shops, mainly in the Czech and Slovak markets. It has over 3.5 million visitors a year and its sales growth is considered to have increased rapidly over the years.
In this article, I will share how you can further accelerate the growth of your Shoptet store by effectively converting visitors into customers using popups.
Why pop-ups?
If you haven't tried pop-ups in your Shoptet store, I hope this article encourages you to do so!
You might be missing out on this easy-to-implement and highly effective tool when it comes to lead capture and customer acquisition. With tools like Poptin, you can create your own popups quickly and equip them with all the necessary features to get better results.
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Popups are primarily used to convert visitors into customers, subscribers, or leads – whatever suits you best. By the way, did you know that almost 70% of your visitors abandon their carts? After all, that’s a lot of wasted money! However, popups have the potential to rescue 20% of your abandoned carts, making way for more sales on your part as a business owner.
Plus, popups have been proven to be effective in minimizing the cost of leads by 50%, especially if you want to improve your email marketing, newsletters, and other forms of lead nurturing.
Your popup builder: Poptin
Poptin is a product of years of digital experience helping businesses grow massively in the digital space.
Knowing full new zealand phone number library well how lead capture tools can help achieve successful conversions, Poptin was launched. And now it has a huge database of user community, all taking advantage of Poptin’s advanced features.
This popup builder is very easy to use. You can even create designs in a matter of minutes, even without coding knowledge. It has a long list of responsive templates, customization options, integrations, display rules, and more.
Convert visitors into customers
Now, these are the most common (and effective) ways to convert visitors into customers on your Shoptet store!
Surprise first-time visitors with an exclusive coupon
This is the best way to create a lasting first impression with first-time visitors to your site. They will be encouraged to take advantage of the discount as it will not be available again next time.
Remind them to complete their purchase.
pop up shops
Exit-intent technology is a surefire way to encourage visitors to take a second look at their carts. This allows you to display an exit popup once a visitor is about to leave your online store. You can offer additional discounts, coupons, and other attractive offers to get them to continue with their purchase or provide their email addresses.
If you want to learn more about exit intent technology and its benefits for your business, click here .
Customize your targeting rules
You can't speak the same language with everyone. Segment your audience and know where to reach them.
If your product is only available for iOS users, don't waste time showing popups to Android users. The same goes for when your prospects are located in a specific country. By customizing your targeting options, you have a higher chance of acquiring more paying customers and qualified leads.
Make it easy for customers
Don't ask for too much information. Just the important stuff. If you can, get only the email address. Or their phone numbers if you're into SMS marketing too. Complicated fields slow down conversion and may not work positively in the long run.
Popups are also a great way to provide useful information, such as redirecting them to a Black Friday landing page, a download page, and a registration page, among others.
Further Reading: 5 Pop-Up Best Practices to Boost Sales on Black Friday 2020
You can also offer support and chat options using Shoptet popups. This approach can help you improve user experience and customer service all in one.
Create urgency
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With pop-ups, you can inform visitors about limited stock, spaces, or event tickets. You can even set a countdown timer, which is considered one of the most effective ways to drive conversions.
Now that you know some of the best ways to use Shoptet popups, check out these Creative Website Popup Design Examples for inspiration!
Creating Shoptet Pop Ups with Poptin
Creating Shoptet popups is pretty easy, trust me! It's also a lot easier if you use one of Poptin's ready-made templates. I'll show you how!
First, log in to your Poptin account. If you don’t have one yet, you can create one for FREE. Once you’re in the dashboard, click “New Poptin” .
pop up shops
Choose Popup . You can also click Embedded Form if you want to place forms in your store.
Select your account under Target . You can create a design from scratch or choose from the 40+ ready-to-use templates for everyone.
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Once you have chosen your template, a popup will appear. Enter the Poptin Name and your Shoptet Website where you want to display your popup.
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And now we are in the popup editor! You can freely add/edit/remove all the elements you see, such as colors, sizes, fields, fonts, background image, timer size and many more.
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With just a few tweaks to the elements, you can create a completely custom popup design for your brand.
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If you want to integrate your CRM or any email platform, simply scroll down and you will see “Add Integration.” Choose the software you use and connect it. This gives you access to a seamless email marketing integration process.
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Once you are happy with your design, move on to display rules . Set the desired trigger. Options are exit intent, time delay, page scroll, page count, click count, and inactivity trigger (when the user becomes inactive within a specific period of time).
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The last part is the Targeting Rules . This is where you set up frequency, devices, and many other options for precise customer targeting.
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Once everything is okay, click Publish ! It's easy, right?
Now you can sit back and wait while your popups do the work for you to convert visitors into paying customers.
