Optimizing your website will help you achieve better metrics and achieve your goals. The key is to take care of the details and constantly update the content.
It is very important to remember that decisions to make changes in Digital Marketing strategies cannot be made based on a single metric . It is essential to analyze several to have a broad overview of what is happening, what problems need to be addressed, and to make smart decisions based on data.
Metrics are closely related to the objective you want to achieve. But
This is another challenge and we are guided by the SMART philosophy (Specific, Measurable, Achievable, Realistic, Timely). It involves defining objectives with the following characteristics:
Specific: Digital Marketing strategies have many aspects and details that canada company email list must be taken care of: editorial content, design, metrics, reach, engagement, among other data. Each team member takes care of one of these details to perfection and guarantees that the final work is a perfect assembly of a strategy that they created together. Having specific objectives gives each collaborator a goal in their department, without being overwhelmed by general data.
Measurable: As we have already told you, EVERYTHING on the Internet is measurable. Today you can use platforms that tell you where your readers come from, how much time they spend on your page, what content they like most, how old they are, what they search for on the Internet. So, it is no coincidence that the objectives must be measurable, that all collaborators can know how they are doing and what changes they must make to reach the stated goal.
Achievable and realistic: This is very important. It is not about being pessimistic, but rather being realistic and knowing what we have to truly achieve those goals. Being honest and clear at all times is essential to know what can be achieved, in how much time and how much it will cost. Without honesty, collaborators and allies will feel frustrated at not seeing progress.
Time-bound: This aspect helps to establish periods and tests. Setting a time to achieve the goals (whether weeks, months or years) is vital to have a true picture of the good functioning of the strategies.
Why is it important to know the Buyer Persona?
It will be very difficult to communicate and sell something if you don't know who you're talking to. That's why we insist so much on knowing your brand's Buyer Persona well and going as deep as possible . This will also help the metrics produced in a digital marketing strategy to be more accurate and get closer to the desired results.
It's not just about demographics like age, gender or place of residence. We're talking about routines, values, opinions. Knowing this will allow you to offer content that they really need and find useful, they'll feel more attracted and you'll be able to see better metrics over time.
When defining your Buyer Persona, make sure you know their habits and opinions well, give them a name and as many characteristics as you can.
This knowledge, combined with creative and original content, will be key to ensuring that your strategy metrics are closer to the expected results. Creating quality content requires research, perseverance and patience.
It's not just about writing and publishing texts, but about knowing what your customers need, what they expect from your brand, what they want to see on your blog or in their inbox. In addition, this content must be carefully edited and written, without spelling mistakes and with the correct length. Achieving this is a matter of practice and being up to date with the needs of your Buyer Persona.
