They provide very useful results that will help you adjust your strategy and achieve better results. Investing in them is not a luxury, it is necessary.
Just to make your pride grow. You have to focus on leads or sales directly. Have you seen those accounts with 100 thousand followers and 17 likes on a post?
It happens because they paid for a number of fake followers or bots, who do uk business email list not really interact with the brand. When you see their sales rates and real contacts, you are disappointed.
Gone is the belief that you have to have millions of followers and likes for your brand to be successful. If those numbers don't translate into sales or leads, they're worthless, they're just hearts and emojis on a post. And I have news for you: they're not money.
Sales success comes from well-planned strategies, good content, and well-targeted ads. In Digital Marketing and Inbound Marketing, “more” is not “better” and we prefer quality over quantity.
6. It's not cheap
This point obviously depends on your scope and the goals you want to set. But it is important for you to know that achieving success in the digital world is not cheap because there is a lot of competition and you must be consistent.
Think of it as a safe investment so that your business can position itself on the web as the best choice for your clients. A good digital strategy is not just about designing nice posts and uploading them to a profile.
It's about studying your potential clients to give them truly useful content, designing strategies that adapt to their needs and yours, measuring results to implement changes and achieve more sales, leads and contacts.
Never Stop Learning
In addition to this, one of the best pieces of advice I can give you is to keep researching and learning. Remember that new trends emerge every day.
Being up to date and being able to offer your clients something really attractive can make all the difference. To achieve this, you can look for books, podcasts, events or channels about Digital Marketing.
You can start reading about this topic with 75 marketing stories with a cautionary tale by Giles Lury and The art of the Start 2.0 by Guy Kawasaki .
Our Podcast on Digital Transformation in Latin America that I host with Juan Andrés Ochoa or En.Digital can help you better understand the concepts of Digital Marketing and the trends that are setting the standard in this industry.