In the words of OYO's COO: “ Spain is a market that we are excited about and where we are working to lay the foundations .”
Furthermore, another aspect that could predict that this type of low-cost hotels in Spain will be a huge success is that this business model has fewer limitations for its growth and expansion, since only floors and not entire buildings are needed for the accommodation of tourists, obtaining more opportunities for location, variety and interest.
With the rise in Spain of new hostels and hotels born from the demand of people under 35 years old in search of new adventures, but who need spaces that guarantee them quality and a good location, OYO has a new bet for Europe.
Since last year, OYO had announced its entry into the United Kingdom with an investment of 40 million pounds , of which it obtained a presence in approximately 50 hotels with a capacity of one thousand rooms.
In the portfolio of this famous hotel chain, travelers can find different value offers under the names of OYO Rooms, OYO Townhouse, OYO Home, Silverkey, Palette Resorts, Collection O, Capital O and OYO LIFE, with the aim of giving these people the best stay in any city in the world.
For its part, OYO Rooms established as part of its expansion plan to Spain, appointing Oriol Maresch, former Director of Development and Operations of Best Western, and Irene García, formerly of Husa, for the development of the business in this country.
According to reports, OYO already has more than twenty hotels in this Eurozone country , with Barcelona being the city with half of its hotel projects underway corresponding to hostels, guest houses, lodges and tourist apartments.
[Tweet “OYO has more than twenty hotels in Spain and its initial niche has focused on Barcelona.”]
With a focus on revitalizing local businesses without seeking to replace them, and as we have already austria business email list mentioned, OYO has a very clear mission: to optimize real estate assets in order to offer satisfactory experiences to guests.
To do this, they aim to empower small, independent hotel owners, because when a hotel is added to its list, this hotel chain takes care of analyzing it exhaustively with its technology to ensure that it meets the requirements to become part of OYO.
The aforementioned technology is based on artificial intelligence (AI), which is applied to the hotels with which OYO operates. This tool allows them to manage everything related to the space, such as sales channels, customer requests, reservations or finances.
The result is increased revenue and better experiences for travelers.
By ensuring a good relationship between quality, price and location, these hostels are given the opportunity to improve their performance and thus compete, even with the largest ones, so that travelers do not have to choose between any of the three options, but instead see in one space the three characteristics they need.
What sets OYO apart from its competitors is that it offers quality accommodation at affordable prices, targeting not only travelers but also property owners.
